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In the News

Albuquerque Ad Agency '3' Re-Creates Its Website as an Advertising and Market...
3, a full-service, award-winning Albuquerque advertising agency and design firm, has re-launched its website to be a helpful marketing and advertising tool for marketers and clients.

A.M. Best to Co-Host Insurance Marketing and Advertising Conference (Business...
OLDWICK, N.J.----Sept. 12, 2006--A.M. Best Co. and the Insurance Media Association are presenting The 2006 Insurance Marketing and Advertising Summit on November 3, 2006, at The University Club in New York City.

Back to School Shopping Drives U.S. August Web Traffic and Online Advertising...
Nielsen//NetRatings, a global leader in Internet media and market research, announced today the top 10 fastest growing shopping destinations with back to school online advertising campaigns.

Direct Impact Group Contracts with Teletrax for Direct Response Television Ad...
NEW YORK, BUSINESS WIRE -- Teletrax, the global television intelligence service, today announced that Direct Impact Group, a full-service direct marketing firm, has signed an agreement to electronically track short- and long-form airings of its direct response television advertisements.

Digital Brand Expressions' President to Present Session on Outsourcing Search...
WHO: Veronica "Niki" Fielding, President of Digital Brand Expressions LLC (DBE), specializing in next-generation search engine marketing (SEM) programs WHAT: Will present "The 'O' Word: Should you Outsource Search Engine Marketing?" during the conference's "Ask the Expert" segment WHEN: DMA06, the Direct Marketing Association's annual conference and exhibition, will be held Saturday, October 14,

Openwave Powers Personalized Services for Operators (SYS-CON Media)
Openwave Systems Inc. , the leading independent provider of software solutions for the communications and media industries, today announced plans to collaborate with Zoove, the first company to connect offline advertising with targeted mobile response, to develop solutions designed to enable targeted mobile marketing campaigns for operators.

For new-media advertising, creativity's the key (CNET)
Blog: As the advertising world increasingly gravitates toward new media, there's been a wave of creative new marketing strategies that...

FEI enters marketing agreement with British company (BizJournals)
Electron and ion-beam scope maker FEI Co. has entered into a marketing agreement with UK firm Malvern Instruments Ltd., pairing FEI's scanning electron microscope with Malvern's analysis software.

Group unveils marketing plan for Stuttgart (Stuttgart Daily Leader)
After a ten-week research process, Thoma Thoma - a Little Rock-based brand strategy, development and marketing firm - presented the research findings of its Brand Navigator Systemª consultation to Stuttgart Unlimited Tuesday.

Lamar Advertising to Present at CL King Best Ideas Conference (Business Wire ...
BATON ROUGE, La.----Sept. 12, 2006--Lamar Advertising Company , a leading owner and operator of outdoor advertising and logo sign displays, today announced that Sean Reilly, COO and President of the Outdoor Division is scheduled to present at the CL King's Best Ideas Conference which will be held at The Omni Berkshire Place Hotel, New York, New York.

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